2017-08-17 07:14:10 in Business by Lucas Davis
The first thing you need to remember, while doing to a trade show is that you are there to capture potential customers or business. There has to be a certain level of professionalism in the way you're stall is being conducted. From the way it is set up to the way your company is seen there. The individuals of your company will be representing you and your product so it would be advised to put your best foot forward. You will be put up beside other stalls and the most important thing to do in that situation is standing out. There is a high chance that you may be placed beside another stall catering to the same industry. Again, you would be required to let the investors know that you are the only ones they can rely on.
The display of your product is extremely important in trade shows. Nothing should be in the way of the product, make sure it is in full view and there is no hindrance in the way. If your product has mechanical or physical movement, do try to have it running in order to attract the crowd. Furthermore, try and get an attractive and interactive booth showing off the companies specialties and product range, in this way new customers can quickly understand what all you are doing and what products you deal in. By doing this you will not only make sure customers know what they can expect from your company but also have a good idea how you can help them.
Make sure you give the customers just enough, and do not over do it. You may let them know you have exactly what they are looking for, but in order for the deal to really be a success you have to leave them wanting more. Your trade show stalls should intrigue the visitors and have them coming back to you later on after the trade show to follow up. Another way of attracting potential business is to have short informative videos or demos for show casing the abilities of your team or services. Maybe perhaps just the demonstration of how effective your product is and how it out shines the rest in its class.
The thing to remember during the demonstrations is that customers are not only interested in knowing the features of the product, but what benefits, they will get out of it. You may want to focus more on the later as that is what makes your trade show booth stand out. Always tell the customers what you know they are looking for, that maybe from saving them time to making it a cost effective decision they cannot afford to miss out on. Show them how the use of your product will make life less of a grind for them, and they would benefit from it not only now, but also in the long run. Keeping simple things in mind makes all the difference and helps you're shine out in a crowd, and particularly in a trade show.
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