Three variables that matter the most is: Technology, Selection, Knowledge. These three variables consist in making a good Golf club. I too am a avid Golf Player and buy Custom Golf Clubs from Woods to Wedges. They are a retail store in Clarence, specializing in custom-made clubs and club repair. All their fitters are either PGA Professionals or Trackman Certified fitters with years of fitting experience. For more information on them visit at woodstowedgesbuffalo.com