The audience is not necessarily the senior adults who will eventually live in these facilities. Instead, it's the adults of the sandwich generation. These people are not only caretakers for their parents. They may also take care of minor children at the same time. To create marketing for senior living facilities, it's essential that you know what the sandwich generation is looking for when searching for facilities for their parents. SENIOROI provides custom lists that allow you to target familial influencers with laser point accuracy.