Choosing the right PR agency or consultant has been compared to choosing a spouse.
It’s a crucial decision. Your PR agency will be a close partner and one of the key ingredients to a successful marketing program.However, asking the right questions during your selection process will help you make a better choice, and make sure you are comparing apples to apples.

Here is a list of the top questions you should ask your candidate's PR agency or professional:
What is your experience in our industry?

• How do you incorporate social and digital media in your PR campaigns
• What client support do you provide?
• How would you work with us? Who would handle our account?
• How much do you charge? What is your fee structure?

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