Market-oriented strategic planning is the managerial process of developing and maintaining a viable fit between the organization's objectives, skills, and resources and its changing market opportunities. The aim of strategic marketing planning (SMP) is to shape and reshape the company’s businesses and products so that they yield target profits and growth. Strategic planning takes place at four levels- Corporate, division, business unit, and product. There are various parts of a strategic marketing plan:

1. Set your marketing goals

2. Conduct a marketing audit

3. Conduct market research

4. Analyze the research

5. Identify a target audience

6. Determine a budget

7. Develop marketing strategies

8. Develop an implementation schedule

9. Create an evaluation process

Need help developing a marketing plan or strategy? With decades of experience, the experts at No Boundaries Marketing Group can help you understand your options and what might give you the best ROI. Give them a call at (602) 377-7773 today.